Market to Drivers
How to put ads on GPS systems
GPS marketing represents a new untapped market for marketers and advertisers. You can market your business to drivers and trip planners who may be coming from your hometown or miles away. If anyone is looking for attractions, services, or products in a specific area, GPS marketing may give you the edge over similar or larger businesses who aren't advertising on this growing media. Furthermore, the GPS marketing market is sure to open up thanks to Google's announcement that it will be providing map and GPS services with Android enabled phones. Therefore, the advertising market for global positioning system advertisements is really about to open up, but you can still get in on the ground floor.
How do you get seen on GPS? Many online phone directories offer premium placements that also put your ad into GPS format and upload them to content providers. Several other firms can create more interactive marketing campaigns with full or self-service features.
Also available are opt-in GPS alerts and blast marketing that only shows up when a customer is within range of your business. For instance, you could show a special offer to people who are near your restaurant, and indicate wait times. A supermarket could show its sale items or promotions, and a bakery could even let shoppers know what's fresh.
Notes and Special Information
Special note: GPS marketing tools draw different information from different sources, so you may want to borrow more than one in order to see how your ad comes up.